e-icon™ Organization Profile

The e-icon™ is an international Trust Seal accreditation for safe and ethically responsible conduct and trade on the Internet.

To see the e-icon™ values, click here.
 
Located in Los Angeles, E-ICON LLC is an organization established by our Principal and Managing Member, Soren Grau, originally the architect behind one of Europe’s largest and most successful e-commerce software solutions (Synonym, Inc.) and the largest online shopping community in Northern Europe operated by international telephony corporations within the EU. 
 
e-icon™ wishes to increase consumer confidence concerning shopping on the Internet, and to increase awareness about good e-commerce practice among the relevant businesses. 

++ Help for consumers
It can be difficult for consumers to determine which companies are running their Internet shops not only in accordance with the law, but also within the bounds of ethical responsibility.
The e-icon™ should help increase consumer confidence online regarding payment, treatment of personal information, use of e-mail addresses, and with regards to guarantees and agreements.
 
It also functions as an easily recognizable symbol of quality, showing consumers that a website bearing the e-icon™ operates after technical and ethical standards that exceed those required by law.
 
The e-icon™ improves the conditions for developing e-commerce through increasing consumer confidence in online security.


++ 9 out of 10 consumers view Trust Seals positively
According to a survey of 10,000 Internet users conducted in August 2005, 9 out of 10 consumers have a positive view of the Trust Seal concept. The survey also showed that 3 out of 5 consumers who shop online are familiar with the Trust program.


++ Help for businesses
Businesses can be approved for e-icon™ accreditation and, thus, demonstrate their commitment to ethical online trade practices.
 
The process guarantees them a competent review of their website for compliance with recognized laws and standards for good Internet ethics.


++ Which businesses can be e-icon™ Trust Seal accredited?
All businesses that comply with e-icon™ guidelines are eligible for e-icon™ Trust Seal accreditation.
 
The guidelines consist of legal and special requirements including payment security, terms and conditions, cancellations and correct registration and use of personal information.


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